Planned Parenthood Toronto is a community health centre dedicated to fostering an inclusive and holistic approach to sexual and reproductive health for young people aged 13-29. Working closely with the PPT team, Loop worked to create a brand refresh that captures their growing services and commitment to addressing social determinants of health, including mental health, primary health care, securing housing & employment, and navigating the health care system.

With a focus on Toronto’s underserved populations, PPT’s goal is to empower young people to take control of their health. Their brand is a bold reflection of their mission and the diverse members of the communities they serve.